Kelowna Seo Company Digital Marketing without Risks
Kelowna Seo company digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.
Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means that you need to meet them where they are already spending time: on the internet.
Enter Kelowna Seo company digital marketing in other words, any form of marketing that exists online.
Download our step-by-step guide to creating your digital strategy here.
At Firstpage, we talk a lot about inbound marketing as a really effective way to attract, convert, close, and delight customers online. But we still get a lot of questions from people all around the world about digital marketing.
So What Exactly is Kelowna Seo company Digital Marketing
From your website itself to your online branding assets digital advertising, email marketing, online brochures, and beyond there’s a huge spectrum of tactics and assets that fall under the umbrella of digital marketing. And the best digital marketers have a clear picture of how each asset or tactic supports their overarching goals.
Here’s a quick rundown of some of the most common assets and tactics that Kelowna Seo company does :
•Ebooks and whitepapers
•Social media channels Facebook, LinkedIn, Twitter, Instagram
•Earned online coverage (PR, social media, and reviews)
•Online brochures and lookbooks
•Branding assets (logos, fonts, etc.)
The process of optimizing your website to ‘rank’ higher in search engine results pages, therefore increasing the amount of organic or free traffic that your website receives.
Digital marketing can work for any business in any industry. Regardless of what your company sells, digital marketing still involves building out buyer personas to identify your audience’s needs, and creating valuable online content. However, that’s not to say that all businesses should implement a digital marketing strategy in the same way.
Unlike most offline marketing efforts, digital marketing allows marketers to see accurate results in real time. If you’ve ever put an advert in a newspaper, you’ll know how difficult it is to estimate how many people actually flipped to that page and paid attention to your ad. There’s no surefire way to know if that ad was responsible for any sales at all.
On the other hand, with digital marketing, you can measure the ROI of pretty much any aspect of your marketing efforts.
With Kelowna Seo company digital marketing, you can see the exact number of people who have viewed your website’s homepage in real time by using digital analytics software like Google
You can also see how many pages they visited, what device they were using, and where they came from, amongst other digital analytics data.
This intelligence helps you to prioritize which marketing channels to spend more or less time on, based on the number of people those channels are driving to your website. With offline marketing, it’s very difficult to tell how people are interacting with your brand before they have an interaction with a salesperson or make a purchase. With digital marketing, you can identify trends and patterns in people’s behavior before they’ve reached the final stage in their buyer’s journey, meaning you can make more informed decisions about how to attract them to your website right at the top of the marketing funnel. An effective digital marketing strategy combined with the right tools and technologies allows you to trace all of your sales back to a customer’s first digital touch point with your business. We call this attribution modeling, and it allows you to identify trends in the way people research and buy your product, helping you to make more informed decisions about what parts of your marketing strategy deserve more attention, and what parts of your sales cycle need refining.