Researching keywords and keyword phrases is one of the most important Techniques in a good search engine marketing campaign.
It Takes Technique… and a Little Time You could just guess at the keyword phrases your prospects are typing in to find your kind of business. Then you could spend a lot of time optimizing your site and planning expensive pay-per-click campaigns around those phrases. Only to find out – by the crushing absence of [...]
Meta Tag Tips and how meta tags relate to search engine optimization.
What are meta tags? Meta tags are special HTML tags that do not affect how the page is displayed, but instead provide information such as who created the page, how often it is updated, what the page is about, and which keywords represent the page’s content. Many search engines use this information when building their [...]
The First Hurdle: Making Your Site Search Spider Friendly
Chapter 1 – The First Hurdle: Making Your Site Search Spider Friendly There are many aspects of your web pages you can change in order to make them more friendly to the search spiders. Keywords Selecting the right keyword phrases – the ones your target market is most likely to use when searching for the [...]
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