Chapter 14: So You Want to Go With a Professional Search Optimizer After All
If you’ve ever searched in the Open Directory Project to try choosing a search engine optimization company you’ll have realized that there are a lot of them out there.
So how does one go about choosing a search engine company? Here are a few simple tips to help you on your way:
A Search Engine Company That [...]
Chapter 8: Understand the King of Search Engine Confusion – Google PageRank
Chapter 8: Understand the King of Search Engine Confusion – Google PageRank
When the Google technology known as the PageRank system was created and then installed on its free toolbar, it opened up quite a can of worms. Because, predictably enough, website owners began equated their PageRank with their search engine rankings… a mistake that can [...]
Chapter 6: Submitting Your Site to the Main Search Directories and Engines
Chapter 6: Submitting Your Site to the Main Search Directories and Engines
Let’s look at some non-automated ways to get your site noticed and indexed by a search engine:
1. Manual search engine submission using online submission forms. Since the top three engines – Google, Yahoo! and MSN – drive most of the traffic cruising the web, [...]
A continuation of our guide to search engine positioning tips and secrets.
Below we continue our journey through all of the tips, tricks and secrets necessary to achieving high search engine ranking. We hope that you find the information presented here extremely useful and once you have done all the search engine optimization you can do on your own, we hope that you will think us when [...]
Chapter 5: Common Search Engine Positioning Spam Techniques To Avoid
The first question most people ask is: “What, exactly, is search engine spam?”
In our experience, a search engine defines spam as “pages created deliberately to trick the search engine into offering inappropriate, redundant, or poor-quality search results.”
All any search engine wants is to help its searchers find high quality content related to their search, preferably [...]
Search Engine Spam
The first question most people ask is: “What, exactly, is search engine spam?”
To answer that question, we turned to the search engines who define spam as “pages created deliberately to trick the search engine into offering inappropriate, redundant, or poor-quality search results.”
Search engines simply want to help searchers find high quality content related to their [...]
Content Optimization: Writing Effective Web Copy for Search Engines and People
When a search engine crawler comes to assess your site, it uses the visible text to determine what your site is about and how it will be ranked. So, content optimization with keyword-rich text should be a top priority if high rankings are important to your business.
Many search engine optimization (SEO) experts say that content [...]
Chapter 7: Which Search Directories and Engines You Should Submit To?
On this site you will find a search engine list that provides a guide to the major search engines of the web. Why are each of these considered to be a “major” search engine? Because they are both well known and well used, both keys to driving tons of traffic to any site. Including yours.
Your [...]
Chapter 10: Using PPC Campaigns to Drive Traffic to Your Site
PPC programs, also known as pay-per-click or cost-per-click, are online Internet advertising vehicles and they are growing fast.
They usually involve short text ads positioned either above or beside the free search results. When someone clicks on an online PPC ad, the online Internet advertiser pays a set amount ranging from as little as $0.01 up [...]
Blog Tips #3 Hire a Search Engine Positioning Professional To Boost Your Blog
Blog Tips: #1 | #2 | #3
Gain deeper insight into the blogosphere by taking away at least one thing from this blog marketing article: the best SEO blog tips are almost identical to general website optimization tips. The Blog Explosion may be creating a new blog every couple of seconds (or 43,200 each day according to [...]