Chapter 11: Internet Marketing 101 – The Basics of Internet Marketing Your Site on the Internet
When you’re learning the ropes about marketing on the Internet, “101 Internet Marketing Tips” won’t do you much good. You need to prioritize. Ensure that you’re applying the most advantageous rank boosting techniques, and avoiding the most dangerous, before you start to claw for those extra couple of ranking spots.
Put Your WWW on EVERYTHING
You may [...]
Full Service Optimization Company
Search Engine Positioning, a full service optimization company, was first established in 1998 with the goal of improving and then maintaining the position of client websites on the search engines.
Established in 1998 we are a search engine optimization company offering help to improve and maintain your web site rankings and positioning on search engines.
As your [...]
Internet Marketing 101
The Basics of Internet Marketing Your Site on the Internet
You may have heard this marketing tip before, but that’s because it works. Whatever your company produces, it should have your website address printed somewhere on it. If you are a bar, for example, plaster your URL on your advertising, hats, t-shirts, matchbooks, menus, handouts, business [...]
Internet Marketing 101 – The Basics of Internet Marketing Your Site on the Internet
Internet Marketing 101 – The Basics of Internet Marketing Your Site on the Internet
You may have heard this marketing tip before, but that’s because it works. Whatever your company produces, it should have your website address printed somewhere on it. If you are a bar, for example, plaster your URL on your advertising, hats, t-shirts, [...]
The Google PageRank system: why PageRank is important and how to perfect it.
Ah, so much confusion about such a tiny little number: PR3. Or PR5 or PR8 if you should be so lucky.
When the Google technology known as the PageRank system was created and then installed on its free toolbar, it opened up quite a can of worms. Because, predictably enough, website owners began equated their PageRank [...]
Search Engine Glossary
When discussing search engine positioning or search engine optimization, sometimes we can get confused by the specialized language or lingo being used. That’s why we’ve created a Search Engine Glossary that can hopefully put us both on the same page when discussing your search engine optimization project. For definitions not contained in our Search Engine [...]
Search Engine Marketing Tips by Search Engine Positioning
First of all, what is search engine marketing? Well, if you’re going to be marketing your site via the search engines there are basically two ways to do it: improve your rank in organic search engine listings or purchase paid listings. Let’s take a quick look at some tips on how to achieve higher visibility [...]
Content Optimization: Writing Effective Web Copy for Search Engines and People
When a search engine crawler comes to assess your site, it uses the visible text to determine what your site is about and how it will be ranked. So, content optimization with keyword-rich text should be a top priority if high rankings are important to your business.
Many search engine optimization (SEO) experts say that content [...]
Internet advertising and online advertising:The Top Online Internet PPC Programs
PPC programs, also known as pay-per-click or cost-per-click, are online Internet advertising vehicles offered by a growing number of both large and small search engines.
They usually involve short text ads positioned either above or beside the free search results. When someone clicks on an online PPC ad, the online Internet advertiser pays a set amount [...]
Major Crawlers And Directories
If you conduct business online, you certainly know how indispensable search engines have become, both to their users and to the businesses jockeying for position within their rankings.
But what about human powered directories? How do they differ from search engines and what, if anything, do they offer the online entrepreneur?
The Web Crawler Vs. The Human [...]