Search Engine Spam
The first question most people ask is: “What, exactly, is search engine spam?”
To answer that question, we turned to the search engines who define spam as “pages created deliberately to trick the search engine into offering inappropriate, redundant, or poor-quality search results.”
Search engines simply want to help searchers find high quality content related to their [...]
Content Optimization: Writing Effective Web Copy for Search Engines and People
When a search engine crawler comes to assess your site, it uses the visible text to determine what your site is about and how it will be ranked. So, content optimization with keyword-rich text should be a top priority if high rankings are important to your business.
Many search engine optimization (SEO) experts say that content [...]
Chapter 7: Which Search Directories and Engines You Should Submit To?
On this site you will find a search engine list that provides a guide to the major search engines of the web. Why are each of these considered to be a “major” search engine? Because they are both well known and well used, both keys to driving tons of traffic to any site. Including yours.
Your [...]
Chapter 10: Using PPC Campaigns to Drive Traffic to Your Site
PPC programs, also known as pay-per-click or cost-per-click, are online Internet advertising vehicles and they are growing fast.
They usually involve short text ads positioned either above or beside the free search results. When someone clicks on an online PPC ad, the online Internet advertiser pays a set amount ranging from as little as $0.01 up [...]
Blog Tips #3 Hire a Search Engine Positioning Professional To Boost Your Blog
Blog Tips: #1 | #2 | #3
Gain deeper insight into the blogosphere by taking away at least one thing from this blog marketing article: the best SEO blog tips are almost identical to general website optimization tips. The Blog Explosion may be creating a new blog every couple of seconds (or 43,200 each day according to [...]
Choosing a Search Engine Optimization Company
If you’ve ever searched in the Open Directory Project and are Choosing a search engine optimization company you’ll have realized that there are a lot of them out there.
So how does one go about choosing a search engine company? Here are a few simple tips to help you on your way:
A Search Engine Company That Sends [...]
Link Popularity as a Search Engine Marketing Strategy
Building link popularity as a search engine marketing strategy has become more and more important over the years. In fact, many search engine experts believe that a solid link popularity strategy can literally make or break a site with the search engines.
Why Building Link Popularity is a Difficult Task
Life would be simple if you could [...]
Search Engine Positioning Training
Search Engine Positioning has created this training section specifically for webmasters, site owners and search engine marketers who want to receive some basic search engine optimization training and, for those more advance, learn about some cutting edge search engine news.
Our basic Search Engine Optimization Training covers everything from keyword research to understanding the complex Google [...]
Meta Tag Tips and how meta tags relate to search engine optimization
What are meta tags?
Meta tags are special HTML tags that do not affect how the page is displayed, but instead provide information such as who created the page, how often it is updated, what the page is about, and which keywords represent the page’s content. Many search engines use this information when building their listings.Meta [...]
Search Engine Marketing Tips
First of all, what is search engine marketing? Well, if you’re going to be marketing your site via the search engines there are basically two ways to do it: improve your rank in organic search engine listings or purchase paid listings. Let’s take a quick look at some tips on how to achieve higher visibility [...]
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