Link Popularity as a Search Engine Marketing Strategy
Building link popularity as a search engine marketing strategy has become more and more important over the years. In fact, many search engine experts believe that a solid link popularity strategy can literally make or break a site with the search engines.
Why Building Link Popularity is a Difficult Task
Life would be simple if you could [...]
Meta Tag Tips and how meta tags relate to search engine optimization
What are meta tags?
Meta tags are special HTML tags that do not affect how the page is displayed, but instead provide information such as who created the page, how often it is updated, what the page is about, and which keywords represent the page’s content. Many search engines use this information when building their listings.Meta [...]
WAP Search Engines and how to Wap your website for mobile users
You could call them the “handheld generation”… consumers who, for the first time, can get information on the fly. With the help of Wireless Application Protocol (WAP) technology, today’s consumers can beam the Internet onto their cell phones and mobile devices wherever they are – in their cars, at the gym, at the mall, almost [...]
China's Rapidly Expanding Search Engines, Market
If you sell to a global market, or are contemplating such an expansion, here are some facts and figures about China’s search engines, market that might get you thinking about online advertising in a whole new light:
China has 103 million Internet users making it the second largest online market after the US, which has 203 [...]
Search Engine Glossary
When discussing search engine positioning or search engine optimization, sometimes we can get confused by the specialized language or lingo being used. That’s why we’ve created a Search Engine Glossary that can hopefully put us both on the same page when discussing your search engine optimization project. For definitions not contained in our Search Engine [...]
Using Images In Your Search Engine Optimization
A growing number of people are using search engines to find online images that relate to their interests and needs. So if you have a business website that contains pictures or graphics, you can use them as part of your search engine optimization strategy to draw traffic to your site.
For example, let’s say you sell [...]
Major Crawlers And Directories
If you conduct business online, you certainly know how indispensable search engines have become, both to their users and to the businesses jockeying for position within their rankings.
But what about human powered directories? How do they differ from search engines and what, if anything, do they offer the online entrepreneur?
The Web Crawler Vs. The Human [...]
How to Use Travel Search Engines To Attract New Business
If you’re in the business of selling travel or hospitality services of any kind, there is probably a travel search engine out there that could be sending traffic to your website right now… if you were listed in it.
Online travel search engines exist to make it easier for travel customers to find products and services [...]
Content is King
Many search engine optimization (SEO) experts say that content optimization should be the second task in your optimization process, right after selecting the keywords.
So for the purposes of this article, let’s assume that you have already selected a set of keyword phrases for each page you intend to optimize. You’ve chosen search terms that accurately [...]