Chapter 14: So You Want to Go With a Professional Search Optimizer After All
Posted on | May 27, 2009 | No Comments
If you’ve ever searched in the Open Directory Project to try choosing a search engine optimization company you’ll have realized that there are a lot of them out there.
So how does one go about choosing a search engine company? Here are a few simple tips to help you on your way:
A Search Engine Company That Sends You Spam Is Not a Good Choice
Have you ever received one of those emails that say, “Dear so-and-so – I visited your website and noticed that you are not listed in any major search engine or directory….” If you have, you’re not alone. Now, while I thought it would be obvious that you shouldn’t be choosing a company that sends you spam, the technique obviously works, otherwise they wouldn’t be doing it. However, you should recognize that if they are willing to use spam to get you as a customer, they are probably willing to use spam to rank you on a search engine as well. And that’s a choice that could get your site blacklisted from the search engine of your choice forever.
Questions You Should Be Asking Your Search Engine Company
#1 – Do you show different pages to a search engine than you do to my visitors?
If yes, then this search engine company is choosing to use a shady technique known as cloaking. This is where the website server detects that a search engine crawler or spider is visiting the site and feeds it specialized content that is not shown to your regular website visitors. Search engine company’s are known to be especially harsh to websites caught employing this technique, completely delisting them from each directory they are listed within.
Click here to read about Choosing an Search engine positioning Professional
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