Chapter 6: Submitting Your Site to the Main Search Directories and Engines
Posted on | April 21, 2009 | No Comments
Chapter 6: Submitting Your Site to the Main Search Directories and Engines
Let’s look at some non-automated ways to get your site noticed and indexed by a search engine:
1. Manual search engine submission using online submission forms. Since the top three engines – Google, Yahoo! and MSN – drive most of the traffic cruising the web, start with them. If your site is web crawler friendly, in other words search engine crawlers can navigate easily from one page to all the others, then you really only need to submit your top-level URL to the links below. The crawlers and bots will find and index the rest of your pages automatically. (Site maps make your pages more spiderable so we recommend them highly.)
2. PPC Advertising. As manual search engine submission does not guarantee inclusion, and being indexed and ranked doesn’t happen immediately… it can take a few months. Those in a hurry for traffic may want to consider PPC advertising.
3. Link Building / Wait for the spiders to find you. This sounds simpler than it actually is because in order for the search engine crawlers to locate your site, they need to follow a link to get there. But all it takes is one or two established websites displaying your link and the next time a crawler comes around, it will follow the bread crumbs directly to grandma’s house.
Try to get highly ranked sites with related themes and content to link to yours. Google and the other engines will rank your site more highly if it’s linked to from pages that are themselves considered important and relevant to yours.
Of course, there are other ways to attain incoming links: write and distribute articles for publication, issue press releases, start a blog, get your site listed in relevant business directories, and participate in forums. These are all perfectly viable ways to get your first incoming links and get on the radar. After that, a steady link building campaign will keep your links fresh and keep the spiders interested.
Please click here to read more about Automated Search Submission Techniques.
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