A continuation of our guide to search engine positioning tips and secrets.
Posted on | April 1, 2009 | No Comments
Below we continue our journey through all of the tips, tricks and secrets necessary to achieving high search engine ranking. We hope that you find the information presented here extremely useful and once you have done all the search engine optimization you can do on your own, we hope that you will think us when looking for a professional to help boost your rankings even higher!
Chapter 4: Search Optimizing Your Meta-Tags
First of All, What are meta tags?
Meta tags are special HTML tags that do not affect how the page is displayed, but instead provide information such as who created the page, how often it is updated, what the page is about, and which keywords represent the page’s content. Many search engines use this information when building their listings.
Where are meta tags?
Go to any web page, even this page for example, and click your right mouse button. A menu will appear and on that menu you should select ‘View Page Source.’ This will show you the page’s source code. Underneath the <head> tag you will most likely find a series of meta tags, such as these meta tag examples below:
<title>The name of your site</title>
<meta name=”description” content=”What is this page about”>
<meta name=”keywords” content=”What, words, describe, this, page,”>
<meta name=”author” content=”your name”>
How do I use HTML Meta Tags For Search Engine Positioning?
While the above list lets you know what information should go into some of the most common meta tags, how to use HTML meta tags to your optimization advantage is the tricky part.
Click here to find out How to Use Meta-Tags.
Scroll down for more or jump directly to:
Avoid Search Engine Spam – Search Engine Submissions
Search Engine Positioning Credibility – PageRank & Search Engines
Link Popularity – PPC Campaigns
Internet Marketing – Search Engines & Blogs
Learning Search Engines – Professional Search Optimizer
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