Chapter 5: Common Search Engine Positioning Spam Techniques To Avoid
Posted on | February 23, 2009 | No Comments
The first question most people ask is: “What, exactly, is search engine spam?”
In our experience, a search engine defines spam as “pages created deliberately to trick the search engine into offering inappropriate, redundant, or poor-quality search results.”
All any search engine wants is to help its searchers find high quality content related to their search, preferably linked to other high quality content. Therefore, to keep customer satisfaction high, any search engine worth its mustard will take the following spam techniques very seriously, possibly banning forever websites that are caught:
Spam Technique #1 – Hidden Text
Number 1 on the most wanted list for the Search Engine Spam Police is hidden text. Hiding irrelevant text under layers, pictures or by having it the same colour as your background can all be detected by the search engines. So don’t do this. They’ll catch you and banish your site from the search engine listings.
Spam Technique #2 – Keyword Stuffing
Again, its detectable by a search engine. So avoid overloading your webpage with lists of keywords or repeating your keyword over and over again in your meta tags. While its true that content is key to high rankings, the keyword here is “high quality content”.
Click here to learn more about Spam Techniques No. 3 to 5.
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