Search Engine Marketing Tips
Posted on | June 8, 2008 | No Comments
First of all, what is search engine marketing? Well, if you’re going to be marketing your site via the search engines there are basically two ways to do it: improve your rank in organic search engine listings or purchase paid listings. Let’s take a quick look at some tips on how to achieve higher visibility using both methods.
Search Engine Listings
The basic rule of thumb here is that if you give the search engines what they want, the search engines will give you back what you want: a higher ranking in their listings. So… what do search engines want? They want their users to find information-rich websites relevant to their search. Even better would be if those relevant information-rich websites linked to other relevant information-rich websites.
But what information should your website include? Beyond ensuring that its related to your line of business, do your keyword research to find out what information people are searching for. A good keyword service for professional search engine optimization is WordTracker. It costs a little bit of money, but is well worth it.
Therefore, the two major tips to take home for marketing via search engine listings are:
- Develop high-quality, information-rich content based on good keyword research.
- Develop your links carefully. Find out who else ranks high for your keywords and, as long as they are not a direct competitor, consider linking to them. The search engines will love you for it.
Paid Search Engine Listings
The two major paid listings include Google Adwords and Overture. So we’ll concentrate on how best to take advantage of these two Pay Per Click Search Engines.
Google Adwords
Appearing to the right-hand side of its regular results, Google Adwords offers this advertising opportunity as a fast and efficient way to become listed. This self-service AdWords program, even though it charges a per click fee ranging from about 25 cents to over 10 dollars for every visitor sent to your site (depending on the competitiveness of the category), it can be quite economical and is very budget friendly. That’s because it allows you to set a daily maximum budget, so you decide just how much traffic you want to afford to send your way.
Overture
Need to have visibility on search engines quickly? Then you should consider Overture because its paid listings are made available to wide array of other search engines, getting your paid listing to appear in the sponsored links areas of tons of other sites.
To open an account you have to put down a $50 minimum deposit and spend a minimum of $20 per month, so this option can be a bit pricier and more difficult to control budget-wise than Adwords. However, once your initial deposit has expired, you may find that the listings generated by your submissions were well worth the search engine marketing dollars. Perhaps you feel that’s enough to get you started and you stop advertising with Overture. But now that you know how to use and optimize your Overture account, you could use it to raise the rankings of other pages using a different set of keywords.
The Best of Our Paid Listings Tips
The best of our Paid Listings marketing tips is do your keyword research. You don’t want to or need to get into a bidding war in a competitive category. There are multiple ways of saying the same thing. If you are diligent and do your homework, you can find a keyword that’ll send you lots of traffic at huge cost per click savings. If you need more Pay Per Click advice, please feel free to choose from the following resources:
Pay Per Click Search Engine Reviews by PayPerClickAnalyst.com
521 Pay Per Click Search Engines Reviewed by PayPerClickSearchEngines.com
Annual Search Engine Watch Awards by SearchEngineWatch.com
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